Corporate Public Relations

Corporate Public Relations

How we work within your internal organization to support your business strategy and how we work outside your organization to communicate your achievements to the rest of the world is the very cornerstone of your PR strategy.

Positioning

Every company has a story to tell. We work with you to evaluate your corporate objectives, identify news stories and develop campaigns that will set your organization apart from the competition. Then, we devise a strategy to help get you there, using:

  • Competitive news auditing and analysis
  • Trend and editorial calendar research
  • Corporate and product positioning
  • Strategy and campaign development

Messaging

Compelling and consistent messaging is essential to the success of your communications platform. Your messages should succinctly tell your organization’s story and address industry trends that influence what reporters write about. CoActive will help you develop:

  • Corporate identity
  • Company and Product “Key Messages”
  • Press materials

Press Releases

Press releases are an important means of broadly and rapidly disseminating your company’s news. We believe that press release writing is an art. To be effective, press releases must deliver clear, compelling messages that resonate with multiple audiences. Our team is experienced at developing well-articulated announcements for such topics as:

  • Product introductions
  • Corporate milestones
  • Clinical trial results
  • Partnerships and alliances
  • Events

Media Relations

CoActive is made of up former journalists, industry analysts, editorial directors and healthcare professionals, each with more than a decade of experience working for or with the media. With long-term relationships with both traditional press and social media and a proven track record of success, we employ a variety of tactics to get your story covered, including:

  • News story assessment
  • Media pitching
  • Print, radio TV and website story placement
  • On-site interview support
  • Clip monitoring and analysis

Spokesperson Training

Preparation is critical prior to engaging in interviews with the press or presenting to key audiences. We coach your spokespeople to deliver succinct and powerful messages to influence specific audiences, including journalists, analysts, investors, medical professionals, customers and peers. We provide:

  • Speech and presentation development
  • Media skills workshops
  • Interview preparation
  • Individual coaching sessions
  • Group media training

Press Conferences

The media attend press conferences only when they are promised breaking news. We host a variety of press events based on the proximity of the media, news content and timing. CoActive has the know-how to identify the best media-specific venue so that your event is well-attended and your message is delivered successfully to the appropriate audience. Our services include:

  • Press conference strategy and planning
  • Media teleconferences
  • Press credentialing and confirmation
  • Scripting and Q&As

Industry Alliances

We are actively involved in organizations that impact our clients’ businesses and allow us to stay on top of our game. We are members of or actively participate in the following organizations: