Case Studies

CoActive Featured Case Studies

To see a snapshot of our industry and therapeutic experience, click here.

Berkeley Lab

Berkeley Lab (Berkeley, CA)

CoActive engaged an aggressive community outreach campaign to promote the Open House throughout all communities within 20 miles of Berkeley Lab.

Carl Zeiss Meditec

Carl Zeiss Meditec (Dublin, CA)

Media Day was the first step in broadening the public perception of Carl Zeiss Meditec, an event that allowed the company to share its vision, technology and personnel.

Ellex

Ellex (Adelaide, Australia)

Continued branding and outreach efforts have helped Ellex become the number three player in the ophthalmic laser industry and double company revenues in just two years.

Lumenis

Lumenis (Santa Clara, CA )

CoActive developed a comprehensive message platform for all Lumenis communications and engaged a trade media and analyst relations campaign resulting in widespread news coverage.

OptiMedica

OptiMedica (Santa Clara, CA)

CoActive helped Optimedica achieve over 30 featured articles, be highlighted on a syndicated science and engineering news service, and receive the Gold Medical Device Excellence Award.

Pamel Vision & Laser Center

Pamel Vision & Laser Center (New York, NY )

CoActive reminded the local media that Dr. Pamel is the most experienced IOL surgeon in the country performing the newest and most groundbreaking ophthalmic procedures.

Sequenom

Sequenom (San Diego, CA)

SEQUENOM now has several non-genotyping customers as well as a major commercialization partner and is beginning to broaden its role in human diagnostics.

SharpBrains, Inc.

SharpBrains, Inc. (San Francisco, CA)

CoActive was able to help SharpBrains achieve a leading market presence almost out the gate with minimal marketing and no advertising.

SOLX

SOLX (Boston, MA )

CoActive’s efforts have garnered more than 50 feature news stories in industry trade publications and ongoing coverage in medical device and healthcare analyst reports.

UCSF Orthopaedic Trauma Center

UCSF Orthopaedic Trauma Center (San Francisco, CA )

CoActive developed a comprehensive communications plan that provided a plethora of news angles so that reporters could cover many different aspects of the OTI.

WaveLight, Inc.

WaveLight, Inc. (Sterling, VA)

CoActive's efforts assisted Wavelight in capturing 20 percent market share of all newly installed refractive laser systems in the United States.

Xgene Corporation

Xgene Corporation (San Carlos, CA)

CoActive broadened Xgene's exposure to leverage a leading commercialization partner and gain valuable recognition in the San Francisco Bay Area.